It has been sixteen long months since Mad Men’s season four finale, and the wait is almost over. As mostly all Mad Men obsessed fans already know, the fifth season is coming back to television on March 25! If you still haven’t jumped on the show’s bandwagon, trust me, and just bite the bullet already; this is a show I recommend to everyone (I’ve already turned three people into Mad Men addicts, and I expect that number to rise).
So, while heading to Banana Republic to check out their to-die-for Mad Men inspired collection, designed by the show’s costume designer, I was happily inundated with a number of subway advertisements for the upcoming season. After so much time waiting with no new developments, seeing references about the show plastered all over the city made me as happy as a kid in a candy store. However, in true Mad Men style, these advertisements were not without their fair share of criticism.
The falling-man-esque campaign was the first I noticed. Minimalism, especially in the land of excess that is New York City, is always eye-catching. The ad features their signature falling Don Draper, as seen in the show’s opening credits; while a familiar image to fans, many New Yorkers throughout the blogosphere thought the ad hit a little too close to home.
Of course, one can immediately see the similarities between the campaign and Richard Drew’s famous photograph of a 9/11 jumper. However, coming from a show about ad-men, the show’s advertisements clearly do the job – which is getting non-fans interested in this show, and die-hard-fans excited again. Distasteful? Maybe. Eye-catching? Definitely.
The second advertisement I saw was toned down in comparison. It features Don Draper looking into a store window at a naked mannequin and a seated mannequin. It definitely caught my attention – when my subway car pulled into the station and I saw the ad on the wall, I immediately thought it depicted a naked woman, before realizing it was just a mannequin.
In any case, these advertisements have only piqued my interest even further. I will be faithfully counting down the days until the premiere, and I encourage all those reading this post to give the show a chance – you definitely won’t regret it.
For all those having premiere parties like myself, this card is the perfect invite; it gives off the classy, 60′s businessman vibe fans will immediately recognize. Happy watching!
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